If you want to target your audience on Facebook, you need to use Facebook advertising. In fact, you can reach a massive audience by reaching them on mobile devices. It’s estimated that 84% of Facebook users access the social network from a mobile device. With more than 2.7 billion monthly active users, Facebook offers incredible targeting options. Here are some things to know about Facebook advertising for mobile devices
Choose Your Audience
Before you begin, make sure that you have an idea of the type of audience you want to reach. Facebook allows you to choose specific audiences based on demographics and interests. You may have to run several test campaigns at low budgets before you find the most effective ad. Try running several ads with small budgets and small audiences to see which one works best. After identifying which one is working, you should make that your primary ad. Using a good ad image is crucial in attracting clicks.
Video Ads
Use image or video ads to capture attention. Facebook allows you to create multiple images of your product. For example, you can turn a photo into an animated video or a slideshow with a video. Facebook also offers an ad-preview tool, which lets you see where your ad will appear. Make sure to use the tool to preview your ad before launching it. Depending on the type of ad, you can choose between four and eight images for your Facebook ad.
Bidding
Facebook advertising allows you to set the type and strategy of ad bidding. It also allows you to set a budget and control when you start spending it. You can also customize your ads by choosing which media and text components to use. To make sure that your ads get the most attention, you need to test them with different variations and test them out in order to determine their effectiveness. This is one of the most effective ways of Facebook advertising for mobile devices.
