Logo Designers UK has face a number of challenges in their profession with everything from global recession to competition on third party sits and freelancers all fighting for position within the market. One of the reasons that the logo design industry is becoming so competitive is because it is becoming increasingly easy to find software for even someone with little experience that can assist with logo design. In this article we will go over the different challenges face by Logo designers
Communication when it comes to business is absolutely crucial in any sector that there are good communication skills within the organisation that can be channelled to ensure that the business runs successfully. When it comes to sourcing logo designers UK often a business may not be able to fully communicate what they properly and as a result may nor be happy with the design overall.
This could lead to the business using another logo designer or changing what they want for the design altogether. Often logo designers face this challenge. In order to resolve this sometimes it is best for logo designers to meet in person with their clients in order to go over what they would like created. This can help to create a better picture overall for the business and logo designer alike.
The Jobs Market
Another major challenge facing logo designers based in the UK is the jobs market for logo designers. Currently due to a number of factors such as global recession , Brexit and low wages the jobs market for logo designers UK is extremely competitive and as a result tickets are fairly scarce. Due to this many logo designers choose to go freelance and sell their designs or ideas on websites such as fiverr. This unfortunately has a knock on effect on those looking for work as it means businesses are more likely to use a logo designer from fiverr thus reducing the jobs available for logo designers actively looking for work with a large or medium sized organisation.
How Can A logo Designer Succeed In The Current Business Climate
There are many ways in which a logo designer could succeed in the current business climate. One way in which they can boost their chances of being recruited is to redesign their CV. Often CVs are seen as generic and boring. However colour and dynamic spacing/design could be added to help their CV stand out from the crowd. Another way in which a logo designer could improve their chances of getting hired is by featuring work on social media channels.
Featuring draft designs as well as completed work on social media channels can help to draw attention to their work and gain interest from businesses. Overall in order for a logo designer to be successful in the current business environment it is important that they gain some experience whether through voluntary work or an internship. Furthermore active social media channels as well as well presented work portfolio all contribute to a professional image which could make the difference between getting hired or not.